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Within hours of each other this week, the low-cost leader and the online giant have both made headlines in their growing efforts to bring prices down in what has become the new frontier in the war on drugs.

“We are making healthcare more accessible and affordable,” Walmart Executive Vice President of Health and Wellness, Dr Cheryl Pegus, said of the new “Rx For Less” service. of the company which will be available to its Walmart + subscribed members.

“We believe that the pharmacy can be better” Amazon countered of its new prescription offering that offers drugs for as little as $ 1 a month and free two-day delivery.

The dual move to deepen drugs is consistent with the broader efforts by the two companies to not only increase their offering in the healthcare sector – which accounts for 20 percent of U.S. GDP – but comes at a time. where the role of physical pharmacy is changing.

From COVID testing and vaccines, to in-store clinics, dentistry, mental health screening and medications, the two companies – along with the world’s traditional CVS and Walgreens – see the opportunity to reinvent one more expensive and convoluted segments of the economy, while adopting an activity that builds customer loyalty and increases expenses.

Expect to see both companies fortifying their troops as this war on drugs is still in its early stages.

Try this, sell this

Amazon’s ever-growing range of business ventures has enabled it to launch a car rental service in the United Arab Emirates.

“Amazon Home Services gives [customers] an alternative option to traditional car rental, eliminating the hassle of waiting in line, having to travel to get their rental car or paying a large security deposit, ”said Amine Mamlouk of Amazon Middle East and North Africa to the local news site The National.

While Amazon offers car rental bookings and discount deals in the United States through partners such as Budget, the Middle Eastern company would have taken the effort to the next level, so instead of quickly bringing a cardboard box with the smiley logo to your door, the company will deliver a car instead.

“With just a few steps and a short wait of three hours, customers can have their car of choice delivered straight to their door, all from the comfort of their own homes,” added Mamlouk.

In a hat to the well-established work from home trend, Amazon also announced that it is unveiling a “Home school”Store in India, as that country grapples with the impacts of the coronavirus.

According to local reports, the specially curated store will offer home students an assortment of products to aid their studies, including stationery, computers, phones, headsets and other devices needed to thrive in the remote world. digital.

Phones for everyone

In an era when everyone seems to have a phone in their pocket or purse, Walmart has also launched an effort to put a device in everyone’s hand at work.

Along with the launch of its new ‘Me @ Walmart’ app designed to simplify daily tasks and help better serve customers, the retail giant said it was issuance of mobile phones to 740,000 American associates for everything to happen.

“Until now, associates have shared the company’s wearable devices,” the Walmart blog read, noting a good response to a first smartphone pilot he ran earlier this year. “We are now expanding the test and will continue to evaluate to ensure that we are providing our associates with the best tools to do their jobs. “

Employees are free to use the devices for personal use, but Walmart said they can only access work-related functions while they are at work.